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Welcome to my story ideas blog. Here you will find tips that will help you write stories, books, and articles that create an emotional experience for your readers and help you sell your ideas, products, and services.
                   --Lee Pound


Day 38 Story - Research Your Market

It’s been said over and over that market research is the single most important step you can take before you launch your business or products. If nobody is buying, you’ll never sell to them.

Today’s story (365 Stories in a Year blog), although on the surface about fishing, is really about how you had better know your market before you start selling. After all, tossing a lure into an empty lake is as bad as trying to sell to customers who don’t exist.

The minute I wrote the word fishing in the title, I knew where this story was headed. Since I am not a fisherman, I couldn’t talk about the joys of catching fish, whatever that means, but I could talk about failure and success and use fishing as an allegory.

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